Advertising Your Rental Property | Healdsburg Landlord Best Practices

Before you can place an outstanding tenant, begin collecting rent, and embark on a successful and positive rental experience, you need to advertise your Healdsburg rental property. The marketing process is more important and complex than it once was, and that’s because most of it is taking place online. While there is still a place for yard signs and networking, most of the tenants in Healdsburg are going to look for their next rental home online.

You need to make sure your property is in front of them, and you need to make sure that your listing will get their attention.

We have some best practices for developing an advertising campaign that effectively attracts great tenants to your property, reducing vacancy times and expenses.

Prepare Your Rental Property

First, you’ll need to make sure your rental property is ready for the market. Don’t make the mistake of advertising a home that still needs some work or hasn’t been cleaned out from the last residents. Before you even begin advertising, you have to ensure the home or the unit is move-in ready. You’ll need to inspect the property carefully and make any necessary repairs if things aren’t functional. You’ll also need to have it professionally cleaned. This includes carpets, windows, and details like ceiling fans and baseboards. Make sure there’s curb appeal; call some landscapers to help if necessary.

Once your property is ready for the market and you know prospective tenants will be able to imagine themselves living there, you can turn your attention to preparing the ad.

Take Professional-Grade Photos

If it’s in your budget to hire a professional photographer, we recommend you do it. Professional photos can make a huge difference in the way your property looks to potential tenants. Take a look at any of the online rental sites – if you scroll through Zillow or HotPads, you can easily tell which listings have used a professional photographer and which listings have pictures that were taken in a hurry with a phone.

You don’t have to hire a professional. If you’re going to do it yourself, make sure you pay attention to details. Use as much natural lighting as possible to ensure the property looks bright and welcoming. Shoot photos from the right angles so you can maximize the size and layout of each room. Take a lot of photos. You want to show what the place looks like from the front of the property. You want to show off your master bedroom and any other bedrooms. Take different kitchen pictures and include photos of outdoor space and amenities like garages, fireplaces, and garden tubs.

Write an Engaging Description

Once you have some fantastic photos, you’ll need words to match.

Write a description that’s accurate and flattering. This is your chance to sell your property to prospective tenants, and at least get them interested in seeing the place. Make sure you highlight some of the things that make your property special. Perhaps there’s an attached two-car garage or the kitchen has new appliances. Maybe the home is in a desirable neighborhood or includes a security system. You’ll also want to discuss the pertinent information, such as the rental amount, the number of bedrooms and bathrooms, and whether pets are allowed. Don’t forget to include your contact information.

Rental websitesOnce you have your listing created, get it onto as many rental websites as possible. We can help you with this. Contact us at Healdsburg Property Management if you have any questions or need some assistance advertising your Healdsburg rental home.